MITWA Mechanic Loyalty Program
The MITWA Mechanic Loyalty Program (MLP) is a new SMART, QR code-based initiative for its MITWA mechanics to redeem points and earn cash by scanning QR codes. The highlight of this program is that it is technologically advanced, contactless, and the most efficient way to identify Genuine Cummins Parts.
The new initiative alleviates the pain of MITWA mechanics in saving and handling multiple coupons for redemption but also help them in building more credibility with the customers.
The QR code-based process replaces the previous manual procedure of redeeming points, and offers several benefits to the mechanics. The initiative follows a SMART approach - S-Scan, M-Manage, A-Assurance of Genuine Cummins Parts, R-Redemption of instant cash, and T-Transparent process.
The Loyalty Program offers instant payment with quick money in hand upon redemption, making it smoother, easier and faster for the mechanics. The transparent process is easy to operate in two simple steps, making it a hassle-free experience for the mechanics. The mechanics can also access more information about the product, making them more credible with customers. The scanning process is possible through any smartphone camera, providing easy access to the Cummins Assurance of Genuine Cummins Parts. The SMART initiative is also a secure process that ensures the mechanics' safety and confidentiality.
- To access the MITWA MLP, download the Saathi App by scanning the QR code
- To know more, download the brochure for MITWA Mechanic Loyalty program in English and Hindi
- Click here to watch what our MITWA mechanics have to say about the benefits that they have garnered from the program
