European Channel Partners Conference 2025
Join us in Madrid for this year’s theme, “Power Onward: Partnering for Success”, which reflects our focus on working together, sharing ideas, and celebrating achievements.
Dear Channel Partners, welcome to Madrid and to the 2025 DBU Europe Channel Partner Conference. We are excited to gather together from across Europe and beyond, united by our shared commitment to connection and growth. Your dedication, expertise, and partnership are at the heart of everything we achieve. This conference is our chance to say thank you, to recognise your hard work, your commitment to customers, and your vital role in our shared success.
Agenda:
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Leadership presentations and business updates
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Market and segment workshops
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Breakout sessions in local languages
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“Ask the Expert” drop-in sessions
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Team Building activities
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Celebration Gala Dinner at the historic Real Casino de Madrid
Over the next few days, we will move forward as one – combining perspectives, cultures, and talents to shape something enduring here. This conference is a place where we can share openly, listen deeply, and celebrate generously. In Madrid, where tradition and creativity live side by side, we’ll build a mosaic of ideas and relationships that reflect the power of unity in motion.
We know that many of you speak different languages. We have arranged support and clear communication throughout the event to make sure everyone feels included and informed. Our event team is here to help you at any time. Please enjoy the conference, make new connections, and take away fresh ideas to power our partnership forward. Thank you for being part of our journey. Together, we are stronger.
Agenda
Conference Day 1
- 9:00 AM - 11:45 AM – Delegate Arrival / Badge Collection
- Location: Hall Plaza Mayor
- 11:45 AM - 1:15 PM - Lunch
- Location: Restaurant
- 1:15 PM - 1:30 PM - Assemble in Main Auditorium
- 1:30 PM - 1:45 PM - Welcome / Introductions
- Presenter: Ann-Kristin de Verdier
- Location: Main Auditorium
- 1:45 PM – 2:15 PM – Distribution Business International Update
- Presenter: Thierry Pimi
- Location: Main Auditorium
- 2:15 PM – 2:45 PM – Distribution Business Europe Overview
- Presenter: Ann-Kristin de Verdier
- Location: Main Auditorium
- 2:45 PM – 3:15 PM – Power Generation Business Overview
- Presenter: Ignacio Gonzalez
- Location: Main Auditorium
- 3:15 PM – 3:45 PM – Break
- 3:45 PM – 4:35 PM – Market Update: Power Generation, Marine, On /Off-Highway
- Presenters: Daniel Glenn, Cedric Merveillaud, Graham Cook
- Location: Breakout Rooms
- 4:35 PM – 4:45 PM – Return to Main Auditorium
- 4:45 PM – 5:15 PM – Group Photo and Evening Briefing
- Location: Main Auditorium
- 5:45 PM – 6:30 PM – Women’s Empowerment Network (WEN) Event
- Presenter: Rachel Martin-York
- Location: Refreshments Area
- 7:30 PM – 11:00 PM – Welcome Dinner Sponsored by Valvoline
- Location: NH Collection (upstairs restaurant)
- Location: NH Collection (upstairs restaurant)
Conference Day 2
- 8:00 AM – 8:30 AM – Delegate Arrival / Coffee
- Location: Main Auditorium
- 8:30 AM – 8:45 AM – Welcome / Recap Day 1
- Presenter: Ann-Kristin de Verdier
- Location: Main Auditorium
- 8:45 AM – 9:15 AM – Parts Presentation
- Presenter: Eduardo Lahoz Querol
- Location: Main Auditorium
- 9:15 AM – 9:45 AM – Supply Chain
- Presenter: Claire Miller
- Location: Main Auditorium
- 9:45 AM – 10:15 AM – Training Overview
- Presenter: Kristina Chanova
- Location: Main Auditorium
- 10:15 AM – 10:45 AM – Break
- Location: Foyer Area
- 10:45 AM – 11:45 AM – Regional Focus / Country Sessions
- Presenter: Leighton Walker, Hakan Alp
- Location: Breakout Rooms
- 11:45 AM – 1:00 PM – Lunch
- Location: Main Auditorium
- 1:00 PM – 1:30 PM – Cummins Care / Dealer Support
- Presenter: Paul Broomhead
- Location: Main Auditorium
- 1:30 PM – 2:00 PM – Marketing Presentation
- Presenter: Mark Dunk
- Location: Main Auditorium
- 2:00 PM – 2:30 PM – Team Building Instructions
- Location: Main Auditorium
- 2:30 PM – 6:00 PM – Team Building Activity Sponsored by Fleetguard
- Location: Madrid
- 6:00 PM – late – Individual Team / Customer Dinners
Conference Day 3
- 8:00 AM – 8:30 AM – Delegate Arrival / Coffee
- Location: Foyer Area
- 8:30 AM – 8:45 AM – Welcome / Recap Day 2
- Presenter: Ann-Kristin de Verdier
- Location: Main Auditorium
- 8:45 AM – 9:15 AM – Valvoline Presentation
- Presenter: Fabrizio Marlette, Johanna Stuart
- Location: Main Auditorium
- 9:15 AM – 9:45 AM – Fleetguard Presentation
- Presenter: Jean-Marie Taillebeau, Amit Sakhuja
- Location: Main Auditorium
- 9:45 AM – 10:15 AM – New Power – Accelera Presentation
- Presenter: Francisco Jimenez
- Location: Main Auditorium
- 10:15 AM – 10:45 AM – Break
- Location: Foyer Area
- 10:45 AM – 12:15 PM – Dealer Best Practice Sharing Workshops
- Location: Breakout Rooms
- 12:15 PM – 1:00 PM – Lunch
- 1:00 PM – 3:00 PM – Ask the Expert Drop-In Sessions (view full list)
- Presenters: Business Leaders
- Location: Breakout Rooms
- 3:00 PM – 3:30 PM – Break
- Location: Foyer Area
- 3:30 PM – 4:30 PM – Panel Discussion / Q&A
- Presenters: Cummins Leadership Panel
- Location: Main Auditorium
- 4:30 PM – 5:00 PM – Excellence Awards Presentation
- Location: Main Auditorium
- 5:00 PM – 5:30 PM – Closing Remarks
- Presenters: Ann-Kristin de Verdier, Thierry Pimi
- Location: Main Auditorium
- 7:30 PM – 12:00 AM – Gala Dinner
- Location: Real Casino de Madrid
Dealer best practice sharing
Thursday, October 9th - Conference Day 3
10:45 AM
- Dealer Best Practice Session
- Presenter: Leigh Preece
- Dealer: DT Gen
- Location: Madrid 1
- Innovative Parts Solutions
- Dealer: Bauer Motoren
- Location: Amsterdam
- Aftermarket Support
- Dealer: Ergotrak
- Location: Edimburgo
11:15 AM
- Cummins dealerships in East Europe - Videos / Examples
- Dealer: Various examples
- Location: Madrid 1
- Aftermarket Success - Atmus and Valvoline use, Dealership growth (How Cummins supported this)
- Presenter: Jack Pleavin
- Dealer: Pleavin Power
- Location: Amsterdam
- Marine Best Practice
- Dealer: Mecatlantic
- Location: Edimburgo
11:45 AM
- Breaking into the low kVA Market as a long-established Cummins Marine Dealer
- Dealer: BOMA
- Location: Madrid 1
- Stocking and Core
- Presenters: Stuart Ponsonby, Geert Vlot
- Dealer: Universal Components / DMS
- Location: Amsterdam
- Aftermarket Support in the Mining Industry
- Dealer: Machinery Oy
- Location: Edimburgo
Ask the expert sessions
Thursday, October 9th — 1:00 PM - 3:00 PM (2 hours)
| Subject | Expert leader | Location |
|---|---|---|
| Power Generation | Daniel Glenn | Copenhagen |
| BESS | Ozge Senan | Copenhagen |
| Marine | Cedric Merveillaud | Luxemburgo |
| Parts | Eduardo Lahoz Querol | Amberes |
| Supply Chain | Claire Miller | Amberes |
| Channel Management | Damiano Bizocca | Helsinki |
| Cummins Care | Paul Broomhead | Helsinki |
| Master Rebuild Centre | Goran Galic | Moscu |
| Training | Kristina Chanova | Glasgow |
| Warranty | Olivia Bowerbank | Glasgow |
| Marketing | Mark Dunk | Hamburgo |
| Valvoline | Fabrizio Marletta | Hamburgo |
| Atmus | Rachel Robb | Oslo |
| Off Highway | Graham Cook | Oslo |
| Accelera | Francisco Jiminez Garcia | Rotterdam |
| Meritor | Fernando Marfil Alemany | Rotterdam |
Session locations will be clearly signposted.
If you had any questions that weren’t addressed during the Ask the Expert sessions, please share them using this form.