Behind the Scenes of Electrified Power’s New Recruiting Film

Show, don’t tell. Cummins Electrified Power business’ latest video, titled "Wild Ideas," follows the authentic and compelling story of a young creator who dreams big and sees the world in unique ways.

By Cummins Inc., Global Power Technology Leader

Behind the scenes of Cummins "Wild Ideas" video shoot

You’ll get a snapshot of a young girl’s creativity when she designs a pedal-powered bike light and then electrifies the bike so she can keep up with professional cyclists. Her entrepreneurial and innovative spirit eventually leads her to Cummins as a potential employee. Here she finds a place with the culture and resources that match her ambitions. 

Cummins 'Wild Ideas' video shoot - behind the scenes

A part of the Electrified Power business’ “Feel the Energy” recruitment campaign, the video was created in hopes engineers and other creators will see a younger version of themselves in the story, shaping their own destiny. The scenes were shot on location at the Cummins Pilot Center in Columbus, Indiana and in a garage in Indianapolis, Indiana. 

The personality and emotion the film conveys brings Cummins’ vision to life. Powering the future is why we’re in this business. And our innovation is powered by the entrepreneurial spirits of Cummins’ employees, a diverse and curiosity-driven workforce. The spot appeals to broad audiences and candidates who align with Cummins’ core values and mission. 

Cummins "Wild Ideas" video shoot - Behind the scenes

The film was created to inspire and engage current and future Cummins employees. To that, we say "mission accomplished." Some audiences have even been moved to tears by the video and you just might, too.

Watch the video and feel the energy.  


 

Author Profiles

Cummins Office Building

Cummins Inc., Global Power Technology Leader

Cummins Inc., a global power solutions leader, comprises five business segments – Components, Engine, Distribution, Power Systems, and Accelera by Cummins – supported by its global manufacturing and extensive service and support network, skilled workforce and vast technological expertise. Cummins is committed to its Destination Zero strategy – the company’s commitment to sustainability and helping its customers successfully navigate the energy transition with its broad portfolio of products. Cummins has approximately 69,900 employees and earned $3.9 billion on sales of $34.1 billion in 2024. See how Cummins is leading the world toward a future of smarter, cleaner power at www.cummins.com.

Want to find out more?

Receive the latest from Cummins in technologies, products, news, and insights.

Redirecting to
cummins.com

The information you are looking for is on
cummins.com

We are launching that site for you now.

Thank you.