Chelsea develops skills to become an industry expert in New Power

Chelsea Yuan

“I am up for the challenge” is a phrase you'll hear on a day-to-day basis from Product Marketing Manager Chelsea Yuan, who throughout her 11 years at Cummins, has always been on the look-out for new problems to solve. Joining the New Power team at its Beijing, China-based facility in 2020, she sought out her latest mission: to build awareness and lay the foundation for the zero-emission technology market in China.

My most recent role as the product marketing manager for New Power’s China-based markets presents another exciting opportunity for me: placing my focus on the hydrogen market and Cummins fuel cell and hydrogen products. China and the global hydrogen industry are rapidly growing, and there are a lot of new opportunities every day.

With the news that Cummins fuel cells will power buses at the 2022 Winter Olympics in Zhangjiakou, China and plans for a new hydrogen and fuel cell lab in the region, Cummins New Power continues to strengthen its presence in China. Chelsea’s role is crucial in building awareness of our technologies. Serving as a product marketing manager in Beijing, Chelsea is responsible for a range of marketing tasks, from building vital communication plans and analyzing marketing data in the hydrogen and fuel cell space, to forming relationships with key industry associations. Chelsea is always keen to optimize promotional opportunities for New Power. “I am always looking for new ways that we can demonstrate our products, whether that be through speeches at industry conferences, product displays at exhibitions or even online. These are all powerful marketing tools that I utilize daily.”


From industry stranger to industry expert

When starting a role in New Power, passion and dedication to learning are vital and that's exactly what Chelsea has shown. Although at first unfamiliar with the alternative power market and technology, she set a goal for herself to change from an industry stranger to an industry expert using the power of networking. “I spent my first three months focused on learning through building relationships with industry associations, joining external meetings, attending exhibitions and connecting with market insiders. I am a part of a group chat on WeChat made up of industry experts from all over China, and we post the latest news and communicate regularly. Not only do I know them because of my work, but they’ve become friends.”

Chelsea is keen to continue learning and is determined to maximize all opportunities that come her way.

I believe opportunities often exist where you would least expect. Some people may not see them or understand them. Only a few people grasp the opportunity and achieve success, and my aim is to become one of those people.
 


Keeping busy during quarantine

2020 has been a year like no other; many people were confined to their homes and finding motivation was a challenge for most. However, Chelsea took full advantage of this time, taking it upon herself to create a marketing tool for her team. “I used my time in lockdown to create a marketing dashboard for our team. I collected and analyzed hydrogen and fuel cell market data, looking at fuel cell vehicle sales over the past three years, government policies as well as data from our competitors.” Supporting the team is always Chelsea’s number one priority. “The data in the dashboard helped the team to understand the full picture of the market; each person in the team can now use the data for their own requirements.”


Connecting with teams globally

ChelseaCollaboration across global teams is a key component to New Power’s success, and Chelsea doesn't let the difference in time-zones stop her from communicating with her colleagues across the pond. Chelsea adapts her day to make sure she can attend vital meetings with various New Power teams across the world. “Because of the time zones, it means that myself and the team in the United States are not usually online at the same time, so when needed, I adapt my working hours so I can attend meetings with my colleagues in the U.S. and other parts of the world.” With the New Power team in China still evolving, Chelsea sees this as a vital ingredient to the team’s success, “Because the New Power team in China is new, we're learning best practices from global team members, which we can then transfer and use in our team.”

New Power China is such a warm and energetic team; everyone is working hard towards one target. We are one big family, and everyone has their own unique gift that they bring to the team.


Chelsea is highly organized with her work, but outside of work, she seeks travel adventures, “I enjoy travelling, I don’t set a fixed itinerary for my trips, I just set off and see where I end up, it's the unexpected surprises during the trip which I love.”

As New Power continues to expand its capabilities in China, Chelsea will be on the lookout for new opportunities to help Cummins technologies and presence continue to grow in the region. 

 

Interested in a career at Cummins? Check out our Careers section.

Want to hear more from our team? Find more employee stories here.

 

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Lauren Cole

Lauren is the Senior Digital Communications Specialist for Cummins Inc, where she focuses on social media, employee storytelling, and employer branding. Lauren joined the company in early 2017 and has a Bachelor of Science in Marketing from Indiana University. 

Supporting Indigenous communities

Cummins announces commitment to Canadian Council for Indigenous Business (CCIB) Partnership Accreditation in Indigenous Relations (PAIR) Program

Cummins announces commitment to Canadian Council for Indigenous Business (CCIB) Partnership Accreditation in Indigenous Relations (PAIR) Program

Cummins Inc. delivers superior solutions for its customers to power their communities and the world. It does that with the company’s steadfast commitment to diversity, equity, and inclusion – winning with the power of difference. 

In honor of International Day of the World’s Indigenous Peoples and as part of Cummins’ objective to create positive and meaningful relations with Indigenous businesses and communities in the region, Cummins is proud to announce it is now at the “Committed” level of the Canadian Council for Indigenous Business (CCIB) Partnership Accreditation in Indigenous Relations (PAIR) Program.

Shashiraj Shanbhag, Vice President, Product & Service Management – Canada, and leader of the Canada Indigenous Relations initiative at Cummins: “We have been doing a great deal of work specific to Indigenous communities in Canada for several years. Since recently joining the Canadian Council for Indigenous Business Partnership Accreditation in Indigenous Relations Program at the Committed Level, the program will provide Cummins with external validation to all the work our employees have been doing and additional opportunities to do even more. The PAIR certification is an excellent opportunity for us to measure and strengthen our work in deepening relations with Indigenous communities throughout Canada.”


The work of PAIR


Established by the Canadian Council for Indigenous Business, the PAIR Program is a rigorous, independent third-party certification program for corporate performance in Indigenous relations. The process evaluates measurable outcomes and initiatives in four performance areas: Leadership Actions, Employment, Business Development and Community Relations.

Since its inception in 2001, PAIR has maintained its position as the foremost corporate social responsibility program, with a distinct focus on Indigenous relations. PAIR's certification program instills a strong sense of confidence in communities due to its foundation on independent third-party validation of company reports, and the ultimate company rating is decided by a panel of Indigenous business professionals. As a PAIR committed company, Cummins will undergo the process of external verification and work collectively with the CCIB and Indigenous stakeholders toward the long-term goal of achieving Gold Certification.


The work of Cummins Canada


Cummins’ commitment to PAIR is another step on the company’s journey to building a diverse global culture, which includes expanding its relations with Indigenous Peoples in Canada and around the world. As part of this journey, Cummins and its employees located in Canada have taken the following steps:

  • Established an Indigenous Relations team with about 15 active volunteers across Canada
  • 1400+ employees in Canada have completed Indigenous Awareness Training
  • Supported initiatives for Indigenous communities in areas of Education and Equity with more than USD 100,000 of funding from Cummins Grant

As a global organization amongst a diverse and growing group of companies from across Canada that share a commitment to the Indigenous community, Cummins Canada continues to develop relationships with Indigenous peoples across the country and seeks ongoing ways to support the communities in which it lives and works. In its commitment to fostering positive change, Cummins also looks inward, engaging its own employees in initiatives that promote understanding, respect and collaboration with Indigenous peoples. 

To learn more about Cummins’ ongoing commitment to not only Indigenous communities but to the many communities employees live and serve throughout the world, please visit cummins.com
 

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Cummins Inc.

Cummins, a global power technology leader, is a corporation of complementary business segments that design, manufacture, distribute and service a broad portfolio of power solutions. The company’s products range from internal combustion, electric and hybrid integrated power solutions and components including filtration, aftertreatment, turbochargers, fuel systems, controls systems, air handling systems, automated transmissions, electric power generation systems, microgrid controls, batteries, electrolyzers and fuel cell products.

Happy 20th anniversary to Cummins Czech Republic

Cummins Czech Republic - 20th Anniversary

Cummins Czech Republic is celebrating the 20th anniversary of being a wholly-owned distributor of Cummins Inc.

Before April 2004, Cummins customers in the Czech Republic relied on an independent distributor primarily concerned with the power generation market plus a number of independent repair shops.

Before April 2004, Cummins customers in the Czech Republic relied on an independent distributor primarily concerned with the power generation market plus a number of independent repair shops.

Creating a Cummins-owned distributor was seen as key to establishing a strong and reassuring presence in a developing market, which over the past two decades has become a major manufacturing base for several globally recognised original equipment manufacturers (OEMs).

The bulk of the customers served by Cummins Czech Republic, whose remit incorporates neighbouring Slovakia, operate in the agriculture, power generation, mining and construction market segments.

There are also key automotive accounts as well as direct support for national institutions and infrastructure projects.

Cummins Czech Republic was launched one month ahead of the country being welcomed into the European Union as an official member in April 2004.

Accession to the EU was seen as a turning point for the Czech Republic as it opened up the country to new opportunities for investment and growth.

Highly competitive labour costs and a skilled workforce made it an attractive proposition as a manufacturing hub.

“We started here at our headquarters in Prague with just three employees and one technician,” said Lukas Skoda, Cummins Czech Republic Country Leader.

“Today, we have 19 employees, six technicians and four independent authorised dealers covering our territory. We also support the dealer networks of some of our OEM customers.”

Lukas said everyone within the business was proud to reach the 20-year milestone.

“Over the past two decades, we have seen engine technology develop considerably, and we have responded to our customers’ demands for ever greater levels of technical and strategic support,” he said.

Back in April 2004, Europe was at Euro III/IV emissions certification for automotive engines and Stage II for mining and industrial engines to be certified. Now, the standard is Euro VI for diesel, natural gas and hybrid, working toward Euro VII, and mining and industrial engines are at Stage V.

Meanwhile, Cummins is making technical advancements in new power solutions, including powertrains, batteries and fuel cells, which will help enrich future partnerships with customers in the Czech Republic and across Europe.

In its 20 years of operation, Cummins Czech Republic has established itself as a force for good in the community. More than 90% of Cummins Czech Republic employees participate in Cummins Every Employee Every Community (EEEC) volunteer programme annually.

Since 2016, employees have volunteered more than 900 EEEC hours to help local community partners that are supporting environmental education, restoration and waste reduction as well as projects focused on reducing isolation for the elderly.

The success of Cummins in the Czech Republic and Slovakia over the past 20 years owes much to the commitment of a loyal and hardworking team that has pulled together to create successful partnerships with customers in a variety of business segments.

“Becoming an integrated part of Cummins was a huge step for us in the Czech Republic and showed a level of confidence in the country that I believe we have justified over 20 years,” said Lukas Skoda.

“Now, with so many new technologies available to us, so many strong relationships and such a strong vision of where we want to be as a business, we are ready and excited about the next chapter.”

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