Digital's role as a growth driver and enabler of industry transformation in the next era
Earlier this year, Satya Nadella, CEO and Chairman of Microsoft, aptly described our current era as "...the golden age of systems." This phrase perfectly captures the essence of the digital age, which goes far beyond mere technology or data. It is a profound transformation in how we evolve—shaping our lives, work and interactions with the world around us.
Consider the simple act of seeing an ad for a product online, placing an order and having it delivered to your doorstep—even at 2 a.m.—or even on the same day. This process, which once seemed futuristic, is now routine. Behind the scenes, data is the true hero, delivering the right information at the right moment to make everything easy, accurate and swift - from identifying the ideal product for you, to recording your purchase and ensuring timely delivery. The ability to track your order in real time adds to the convenience, making the entire process smooth and efficient.
Digital is enhancing the manufacturing, commercial vehicle and industrial applications sectors
In commercial, manufacturing and industrial sectors, digital technologies such as electronic and software components play a crucial role in the production, control, monitoring and maintenance of commercial vehicles (on-highway and off-highway) and power systems. The principles behind digital technologies are consistent across various applications, although the role of data itself can be complex depending on the context.
- Real-time optimization with data analysis: Consider an online shopping delivery truck equipped with electronic and software components to enhance performance. Sensors collect data from various parts, which is then analyzed in real-time by control units to adjust functions like braking, temperature and emissions –all while ensuring safety features like airbags and seat belts also work properly. Similarly, for mission-critical applications like data centers and hospitals, electronic components and sensors collect real-time data, which is analyzed to detect issues early, ensuring the power generators stay operational and well maintained. Cummins Inc.'s PowerCommand Cloud™ is one such platform that works to deliver real-time power system information, checking status, identifying faults and providing critical notifications to reduce operation and maintenance costs.
- Enhancing safety through software: The introduction of software in commercial applications has transformed inefficient mechanical systems into advanced, responsive machinery. Software advancements, such as Advanced Driver-Assistance Systems (ADAS), have improved safety in commercial vehicles with features like lane departure warnings and adaptive cruise control. In high-risk industries, services like Cummins’ PrevenTech® help you extend equipment life, reduce failures and optimize engine efficiency, preventing costly disruptions. It also offers real-time monitoring, personalized maintenance schedules and customizable rules to help you meet sustainability goals while minimizing downtime and maintaining safety.
- Transforming maintenance through connected technologies: Digital technology has transformed vehicle maintenance through telematics. Much like a smart thermostat in your home that you can control remotely via an app to adjust the temperature and respond to weather changes, connected technologies in vehicles allow for continuous remote monitoring of a fleet's health and performance. With remote diagnostics and telematics software platforms, fuel usage data, driving patterns and engine health is collected in real-time and analyzed. This helps technicians quickly identify issues, ensure the right parts are available and even predict problems before they occur. Condition-based maintenance allows technicians to review the vehicle's condition and usage, minimizing future downtime and reducing unplanned repair costs, thereby keeping the total cost of ownership low. Cummins' Over-the-Air Programming also enables remote updates to engine settings, eliminating the need for service visits.
- Improving service networks and fleet management capabilities: Digital technology is making service networks more efficient by helping fleets stay on the road longer and reducing downtime. I can explain this with an example of how Cummins has simplified the once-complicated troubleshooting process in China, making it easier and faster to service vehicles. By using advanced telematics and predictive maintenance, service networks can now predict issues before they become serious problems, allowing for quick repairs and keeping vehicles running smoothly. In China, over a million trucks are now connected to these advanced service networks, which not only comply with strict emissions standards but also use data to anticipate and fix problems before they cause disruptions. This digital transformation is improving fleet management and vehicle reliability, especially in rapidly growing markets like India and China.
Digital is evolving and enabling transformation in critical ways
Digital technology has become a key driver in advancing commercial and industrial applications by enhancing safety, optimizing maintenance and performance and reducing downtime. It also empowers us to make more informed decisions about sustainability while transforming supply chain and manufacturing operations.
- Helping us choose the right energy technology: Alternative energy sources are a valuable pathway to reducing environmental impact. The goal, therefore, should be to find the most suitable option for specific needs rather than seeking the single best technology. The “Well-to-wheel" concept can help us evaluate the efficiency and emissions of different energy sources by looking at their entire life cycle. It can help us understand the energy usage and emissions generated by an energy source; from the moment it is produced to when it is finally used. With the help of digital technology, the “well-to-wheel" approach enables real-time data analysis on energy usage, emissions and performance. Customers can assess how technologies such as battery electric or fuel cells perform in different scenarios, allowing informed decisions that balance performance with environmental responsibility.
- Transforming Manufacturing and Connecting to the Industrial Internet of Things (IIoT): Industry 4.0, also known as the Fourth Industrial Revolution, is empowered digitally and uses data to better understand issues and solve problems faster. The use of connected systems such as telematics and predictive analysis, which are central to Industry 4.0 also form part of a broader approach that incorporates technologies like collaborative robots (Cobots) that increase safety and productivity by handling unsafe and repetitive tasks in manufacturing. Further, it includes concepts of Smart Factory and Smart Manufacturing that gather and use data in real-time to optimize processes, monitor machine health, prevent downtime and enhance production quality.
The opportunities and challenges in the next era of digital technology
As the adoption of digital solutions grows across industries, it is crucial to critically assess the challenges they bring. While digital technologies offer increased efficiency, safety, and productivity, they also introduce cybersecurity risks, including privacy concerns and system vulnerabilities. It is important to consider and address these issues as we embrace digital transformation.
Despite these challenges, the advantages of digital technology—especially in industries prioritizing sustainability and efficiency—are undeniable. For example, long-haul trucking fleets can transition to alternative fuels like Hydrogen ICE, Natural Gas, or Biodiesel, as advanced software ensures safety and efficiency in managing the complex combustion processes of these fuel types.
Battery Electric Vehicles (BEVs) and Fuel Cell Electric Vehicles (FCEVs) are no longer future concepts. Technologies such as Cell Voltage Monitoring (CVM) ensure battery health, while Electronic Control Units (ECUs) optimize hydrogen fuel cell use, making BEVs and FCEVs reliable, accessible options to meet sustainability goals.
For OEMs, distributors, businesses, and fleet owners, making informed decisions is essential to meet environmental regulations while enhancing productivity without compromising on cost or performance. Software-enhanced aftertreatment systems significantly reduce NOx and CO2 emissions, while data analysis improves safety and reduces physical strain in manufacturing. Moreover, supply chain operations can harness data-driven insights to become more efficient and cost-effective.
Digital technology is not just the future—it has been shaping solutions for decades. Take, for example, the story of Abraham Wald, a mathematician in 1943 who used data analysis to solve a critical problem in aircraft armor during WWII. While most damage appeared on the fuselage, Wald realized planes with motor damage were not returning, identifying engines as the key area to reinforce. This approach mirrors how digital technology today helps us identify and address critical vulnerabilities across industries, from sustainability to safety.
By continuing to innovate and integrate digital technologies, we can drive progress and build a more connected, efficient, and sustainable world.