Cummins India Launches SMART QR code-based Mechanic Loyalty Program
Cummins India launched a new SMART initiative – the QR code-based MITWA Mechanic Loyalty Program (MLP) for its MITWA mechanics to redeem points and earn cash by scanning QR codes. The highlight of this scheme is that it is technologically advanced, contactless, and the most efficient way to identify Genuine Cummins Parts. The new initiative will alleviate the pain of MITWA mechanics in saving and handling multiple coupons for redemption.
The SMART initiative is Cummins' way of recognizing the hard work and dedication of its MITWA mechanics who have been the strongest advocates of Genuine Cummins Parts. The QR code-based process replaces the previous manual process of redeeming points and offers several benefits to the mechanics. The initiative follows the SMART approach - S-Scan, M-Manage, A-Assurance of Genuine Cummins Parts, R-Redemption of instant cash, and T-Transparent process.
The MLP will offer instant payment with quick money in hand upon redemption, making it smooth, easier and faster for the mechanics. The transparent process is easy to operate in two simple steps, making it a hassle-free experience for the mechanics. The mechanics can also access more information about the product, making them more credible with customers. The scanning process is convenient through any smartphone camera, providing easy access to the Cummins Assurance of Genuine Cummins Parts. The SMART initiative is also a secure process that ensures the mechanics' safety and confidentiality.
In conclusion, the MLP offers a win-win situation for Cummins and its mechanics, making it a game-changer in the industry and building more credibility with the customers.
