Join the Cummins Home and Small Business Dealer Network

As extreme weather incidents increase, so do electrical failures. A recent report from Climate Central found that 83% of power outages were caused by weather-related events from 2000 to 2021. This includes wildfires, hurricanes, severe thunderstorms, tornadoes, floods, and many other devastating conditions. Unfortunately, these catastrophic events are not one-off incidents—severe weather will only continue to intensify in frequency and severity as the climate warms. 

Although efforts are underway to improve the stability and efficiency of the U.S. power grid, those solutions will not come fast enough to meet the urgent need for reliable power across the country. Therefore, people are looking for other solutions for their homes—namely, backup generators.

Because consumer demand is rapidly increasing, expanding into the generator market is currently a lucrative opportunity—and is likely to become even more profitable in the near future. In fact, Statista reported that the global market for generator sales is anticipated to reach just under 30 billion U.S. dollars by 2026.

However, partnering with an established and powerful organization is key to continued success and stability. If you want to break into the generator market, consider joining the Cummins dealer network. 

Benefits of Working as a Cummins Home and Small Business Generator Dealer

Aside from instant brand recognition, quality products, and a commitment to continuous improvement, there are many reasons to partner with the Cummins dealer network.

Reasons Why You Should Become a Cummins Dealer

1. We Provide Resources for Success

Our team is focused on your long-term success. In so much that we have resources available for your success. The Cummins Home and Small Business dealer network is designed to share detailed product spec sheets, videos, and templated marketing resources that you can repurpose to implement within your business strategy. We also pass along leads driven directly from our national marketing campaigns. This allows you to connect with high potential quality leads simply by being a dealer! 

Regarding training, we offer several resources to ensure you receive the support and information you need to become an effective Cummins generator dealer. 

2. We’ll Spread the Word for You

We make it easy to connect with customers and generate quality leads. Our national and local lead-generating campaigns drive business straight to our dealers and require no effort on your end. The Cummins dealer network also gives you access to various marketing materials to support your own awareness efforts. Some of our brand resources include:

• Cummins brand guidelines
• Flyers
• Postcards
• Customizable marketing templates
• Relevant news from Cummins
• Promotional giveaways

Lastly, the Cummins parts and service locator heightens your brand visibility and makes it easy for local customers to find you.

3. We Make Warranties Simple 

Navigating warranties is typically a cumbersome process. To make things easy, we give our dealers access to a warranty system that simplifies the claims process. Our warranty system allows you to:

• Communicate product coverage to customers
• Register products
• Track or schedule campaigns
• Return defective parts
• Estimate repair costs
• Submit warranty claims electronically
• Research repair and claim histories
• Plan routes for scheduled maintenance

4. National Networking

Throughout the year we provide various opportunities for Dealers to network with peers. Some of those opportunities are virtual with webinars and training, or in-person dealer meetings which include some of our top-performing dealers. This conference gives top-performing dealers the chance to connect with other Cummins professionals, receive marketing and sales tools updates, and provide feedback regarding product development.

In addition to all of these benefits, you get to sell great product with a globally recognized brand.

What Is Special About a Cummins Generator?

Cummins generators are special for a number of reasons. Across all our vastly different product categories, one thing remains the same quality. This relentless commitment to quality has made our brand synonymous with dependability. But why is Cummins so popular? Here are just a few key differentiators:

• Powerful and Efficient | Our generators are built with clean-burning engines that run on propane, natural gas, or diesel for improved sustainability and efficiency.
• Designed With Quiet Performance in Mind | Our patented sound attenuation technology makes Cummins generators discrete—perfect for neighborhoods, busy business centers, and crowded campgrounds.
• Superior Insights and Monitoring | Our remote monitoring technology enables customers to review and control their standby generators from a mobile device.
• Easy Installation | Our compact designs allow for easy installation and enable Cummins generators to blend in with almost any environment.

Ultimately, our best-in-class generators are unmatched in their reliability, durability, efficiency, and compact design, making them highly desirable and easy to sell. 

Cummins: Offering You the Partnership of a Lifetime

Cummins' history is long and storied. For more than 100 years, our brand has been committed to transforming adversity into opportunity. Founded by diligent problem-solvers, we have made it our mission to find efficient and sustainable solutions for our partners, customers, communities, and environment. In short, our end goal is to make the world a better place.

As a global innovator, Cummins is committed to seeking stable partnerships that foster innovation. We understand that partnership is a two-way street and are dedicated to providing a profitable and growth-oriented experience for our dealers. If you’re ready to join our top-of-the-line network, complete our simple interest form and become a dealer today.