Cummins Filtration Announces 'Atmus Filtration Technologies' as the Company’s Name upon Becoming a Standalone Company
A bold new brand and a powerful purpose signal path forward for a trusted global leader in filtration technologies
Cummins Filtration (the “Company”), today a business unit of Cummins Inc. (NYSE: CMI), has reached an important milestone in establishing itself as a standalone company with the announcement of its new name: Atmus Filtration Technologies. The new corporate brand will take effect upon becoming a standalone company.
Derived from the word ‘atmosphere,’ Atmus signals a clean, sustainable environment. It is well suited as the name of a global leader with a powerful purpose: ‘Creating a better future by protecting what is important.’
“Today’s introduction of the Atmus brand is a defining moment for our company,” said Steph Disher, Vice President of Cummins Filtration. “The very nature of filtration is to protect; the Atmus brand reflects everything we do today to protect our customers’ equipment and our planet. The brand is also a reflection of what we have the potential to do in the future.”
Atmus’ bold visual identity seeks to convey how the Company – which is known for premium products in on-highway and off-highway markets – is oriented toward unlocking new growth opportunities. Notably, the unmistakable “A” icon serves as an upward arrow to represent forward-thinking and innovation in filtration technology. Green and blue tones throughout the logo signal the brand’s commitment to environment, while the gradient treatment is a nod to filtration.
The Company’s iconic Fleetguard brand, known for its unmatched filter technology and premium products, will remain a part of Atmus Filtration Technologies' portfolio.
Built into the Atmus Filtration Technologies brand is a simple, yet powerful, set of values that will distinguish the Company culture: Build trust. Have courage. Be inclusive. Show caring.
“Atmus Filtration Technologies reflects the journey toward an innovative and exciting future and commitment to sustainable technologies,” said Cummins President and CEO Jennifer Rumsey. “Using its filtration technology and capability, Atmus is well positioned to grow into new markets and help both existing and new customers be successful. I am excited to see what the future holds for the Company.”
Forward-looking disclosure statement
Information provided in this release that is not purely historical are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding our forecasts, guidance, preliminary results, expectations, hopes, beliefs and intentions on strategies regarding the future. These forward-looking statements include, without limitation, statements relating to our plans and expectations for our revenues and EBITDA. Our actual future results could differ materially from those projected in such forward-looking statements because of a number of factors, including, but not limited to: any adverse consequences resulting from entering into the Settlement Agreements, including required additional mitigation projects, adverse reputational impacts and potential resulting legal actions; increased scrutiny from regulatory agencies, as well as unpredictability in the adoption, implementation and enforcement of emission standards around the world; evolving environmental and climate change legislation and regulatory initiatives; changes in international, national and regional trade laws, regulations and policies; changes in taxation; global legal and ethical compliance costs and risks; future bans or limitations on the use of diesel-powered products; raw material, transportation and labor price fluctuations and supply shortages; aligning our capacity and production with our demand; the actions of, and income from, joint ventures and other investees that we do not directly control; large truck manufacturers' and original equipment manufacturers' customers discontinuing outsourcing their engine supply needs or experiencing financial distress, or change in control; product recalls; variability in material and commodity costs; the development of new technologies that reduce demand for our current products and services; lower than expected acceptance of new or existing products or services; product liability claims; our sales mix of products; climate change, global warming, more stringent climate change regulations, accords, mitigation efforts, greenhouse gas regulations or other legislation designed to address climate change; our plan to reposition our portfolio of product offerings through exploration of strategic acquisitions, divestitures or exiting the production of certain product lines or product categories and related uncertainties of such decisions; increasing interest rates; challenging markets for talent and ability to attract, develop and retain key personnel; exposure to potential security breaches or other disruptions to our information technology (IT) environment and data security; the use of artificial intelligence in our business and in our products and challenges with properly managing its use; political, economic and other risks from operations in numerous countries including political, economic and social uncertainty and the evolving globalization of our business; competitor activity; increasing competition, including increased global competition among our customers in emerging markets; failure to meet sustainability expectations or standards, or achieve our sustainability goals; labor relations or work stoppages; foreign currency exchange rate changes; the performance of our pension plan assets and volatility of discount rates; the price and availability of energy; continued availability of financing, financial instruments and financial resources in the amounts, at the times and on the terms required to support our future business; and other risks detailed from time to time in our SEC filings, including particularly in the Risk Factors section of our 2024 Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this release and we undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. More detailed information about factors that may affect our performance may be found in our filings with the SEC, which are available at https://www.sec.gov or at https://investor.cummins.com in the Investor Relations section of our website.
